concept 1 · the editorial · scalus mock-up for malone—co studio
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malone—co studio · melbourne

your brand deservessoul, not shortcuts.

Branding, strategy and photography for established founders — the ones who built something real and are ready to be set up properly for growth.

strategy branding photography melbourne
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“We help the dreamers grow their dream. People start a business to change their life — we help support them to get there.”

justine malone · creative director
Editorial campaign photography
01 · strategy first

built around your vision, not a template

Beyond templates and shortcuts — brands aligned with the founder’s vision, intentional, authentic and ready to grow.

We work direct with you, the founder. Strategy, brand personality and audience before a single pixel is designed — so every marketing decision after feels clear, cohesive and considered.

Beauty brand campaign
02 · the studio lens

photography that evokes feeling

Real photographs evoke feeling and connection. AI is just information.

High-end studio photography — product, beauty and campaign — shot in our Diamond Creek studio. The brands we’ve built have launched into Mecca, David Jones, Boots UK and beyond.

The malone—co studio, Diamond Creek
03 · a team, when you need one

your creative department, on call

“They’ve got a business to run. They want it done. They want a team. They want somebody local.”

For founders eighteen months to two years in who’ve realised: this is a legit business now — I need to be set up properly for growth. That’s exactly who we’re built for.

selected work

the folio

Beauty, fashion, lifestyle and wellness brands — hover to look inside.

01tilla jewellerybrand & campaignfashionTilla Jewellery 02therapyidentity & photographywellnessTherapy 03gem productslaunch photoshoot & webbeautyGem 04life so pechex marie claire francelifestyleLife So Peche x Marie Claire 05soul aesthetixbrand & contentwellnessSoul Aesthetix 06le louvrea 100-year fashion house, onlinefashionLe Louvre 07flintidentity & campaignlifestyleFlint 08malia hairbrand & photographybeautyMalia Hair
Beauty editorial
campaign · beauty
Gem product
gem · product
Food styling
lifestyle · styling
All The Colours
all the colours
Fashion editorial
fashion · editorial

“I consider her part of our team rather than an external agency… our success can be attributed to Justine’s expertise.”

sally crinis + lizzie walmsley · founders, box-ie
kind words

a 100% five-star studio

“Our new website has completely changed our business. It is fun, bubbly, but also sleek and professional. We are in love.”

georgia geminder · gem products

“Being nearly 100 years old, we are proud to say we now have an online shop-able presence.”

the le louvre girls

“We recommend Justine to our own clients — that probably says it all.”

lailani burra · ceo, .id
start the conversation

ready to be set up properly for growth?

Tell us about your business. Justine reviews every enquiry personally — over coffee at the studio if you’re local.

reviewed personally by justine · one business day reply